Facebook tips for freight forwarders

Using Facebook to promote your freight forwarding company can be challenging, especially because it’s a platform that is constantly evolving and making changes to its guidelines and metrics. However, with the following Facebook tips for freight forwarders, you will realize that it can become one of the best social media for your business.

That’s because even though there are many social media alternatives available, Facebook is still the largest social media in existence today. With more than 2.91 billion monthly users, it offers businesses many ways to promote their services, boost sales, and increase brand recognition.

How can Facebook help my freight forwarding company?

Social media has increasingly proven its importance as one of the most promising and effective communication channels for promoting business-related content. If you are considering taking your company into social media, it is important to consider which platforms are right for your company and will provide the most value.

If this is your case, you should know that the latest edition of the Shareaholic Social Media Traffic Report, revealed that social media was the source of 31.24% of website traffic.

Furthermore, in the same analysis, Facebook alone corresponds to 24.63% of that traffic – a statistic that, when compared to previous periods, indicates a 277.26% increase in its participation in traffic. This means that Facebook’s explosion in traffic share represents a much more engaged user base.

For your business, investing in a freight forwarder digital marketing strategy that includes actions focused on Facebook can be a major game-changer. Through social media, you can not only drive more and more potential freight partners and customers to your website but also reach larger audiences.

Not to mention, through Facebook, you can also discover insights about the freight forwarding industry.

How can I include Facebook in a marketing strategy for freight forwarding company?

As previously mentioned, Facebook is the most heavily used social media network in the world. With about 2.91 billion monthly active users in Q4 2021, as freight marketing continues to evolve in the digital space, it is a top priority to meet your audience where they are.

As a digital marketing tool for freight forwarders, Facebook may be just what you need to increase your business’ visibility and attract new customers and partners. However, if you’re not familiar with this social media, you may have a hard time identifying which practices to follow to grow your freight forwarding business on Facebook.

Although Facebook has been around for over a decade, what constitutes an “effective social strategy” is constantly changing. These 5 Facebook tips for freight forwarders, will help you shape a social media strategy to achieve your business goals while taking advantage of the tools it offers:

1. Optimize your freight forwarder’s Company Page:

If you don’t have a Facebook page for your freight forwarder yet, don’t waste time! The first step to growing your freight forwarding business on Facebook is to create a page. 

Remember that you are creating a Facebook page, not a Facebook profile, so make sure that you are setting up the right type of account.

Pages are public “profiles” that allow businesses to connect with new potential customers and others interested in what you have to offer. Users only need to “like” a Page to start seeing the Page’s updates in their News Feed. 

Through your Facebook page, potential freight partners can have the first contact with your company and get in touch with you. Therefore, make sure you choose a profile picture that is easy for your audience to recognize – such as your company logo – and an attractive cover photo that shows a recognizable part of your company.

Likewise, add clear and updated information about your business. Select the categories that best describe your freight forwarding business and add your address as well – potential partners can do their searches by segmenting them by country, for example.

It’s very important that you make it easy for potential customers to find out more about your company. If you have a website, add it to your Facebook page. Don’t forget to provide a brief description of your services.

If you already have a Facebook page for your freight forwarder, use these tips to update it if you find it necessary. Parnity’s page is an excellent example of a Company Page, click here to access it.

PRO TIP: One of the Facebook tips for freight forwarders that no one tells you is that you can add a CTA button to your company’s Facebook Page to direct potential customers and freight partners to your freight forwarder’s website.

2. Post (consistently) relevant content:

The more you post, the more people you can reach and thus increase your company’s visibility. 

Just as a freight forwarding sales strategy should be oriented to the company’s goals and objectives, marketing strategies need to be aligned with the interests of the target market for freight forwarders.

Like other websites, Facebook wants to improve the experience of its users continuously. In a survey, Facebook found out that people want to see updates from pages that interest them. Continuously posting content that is relevant to your target market, shows your page visitors that your company is active and that you have expertise in this field. 

You can, for example, create posts about your company and its services or even publish business tips, your impressions on market trends, and comment on the latest news.

There is no magic formula for building a relevant post, however, relevant content reaches and dialogues with the target audience planned for it. 

Click here to access more content ideas that can be included in the marketing plan of freight forwarder.

3. Use Facebook’s segmentation tools:

One of the best opportunities Facebook offers business pages is the ability to target certain audiences for specific updates – whether it’s age, location, language, or interests, you can target posts on your page by these criteria.

Segmenting content is nothing more than producing customized content and solutions focused on your target audience according to their needs.

Reaching the right audience is a great starting point for growth. You can find and reach new audiences that are exactly similar to the types of people who are already your freight partners. 

Customized audiences can be created from your existing customer data, which means you can easily reach people who are interested in your product or service. This makes using Facebook as a tool to promote your business less of a guessing game and much more of a targeted strategy.

You can find out how to do this here.

4. Expand your strategy to Facebook groups:

Facebook groups are a goldmine for ‘hearing’ what your target audience is saying. Within them, there can be opportunities to start discussions about some relevant industry topics with other members, promote your services and even reach out to potential new freight partners.

There is a Facebook group for literally everything and anything. These groups are mostly composed of members from all over the world. So you will easily find a group exclusively focused on logistics and forwarding to post your content.

You can find them using industry-related keywords. For example, you can search for groups using the terms “freight forwarding,” “logistics,” “freight forwarders in [location of interest],” and so on.

In these groups, significant engagement happens regularly. So it’s one of the best ways to make sure your company gets noticed. Many freight forwarders use Parnity’s Facebook group to share content about the shipping and logistics industry – if you’re interested, click here to join.

5. Monitor and measure the success of your Facebook efforts:

Facebook is a great platform for attracting new customers and partners if you do things strategically. Most social media platforms have analytics tools that allow you to monitor things like your follower count, engagement rates, and click-through rates. 

Facebook Audience Network is a free analytics tool that shows you data on actions taken, page views, the number of people you’ve reached, and the engagement rate of posts.

This information can help you measure the effectiveness of your social campaigns so that you can decide how to improve your posts and find out what kind of content your followers respond to best to help you adjust your marketing strategy accordingly. 

To sum up

Nowadays, most businesses pay special attention to their social media performance, mainly because this has become a key indicator in today’s digital world.

Knowing how to grow your business on Facebook is crucial in this digital age! With the Facebook tips for freight forwarders given above, you can include this social media in your freight forwarding company’s social media strategies.