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What makes a strong freight forwarder company

Created on | Last updated on November 18, 2021 at 02:48 pm

In our latest conversation with Evandro Turatto, director at Next Shipping, we understood a little bit more about the importance of having a solid company culture and how it can benefit the whole team and business, therefore making a strong freight forwarder company.

We know that most freight forwarders still operate their company in a traditional way and most of them think that there is no way to reinvent the way their companies operate. However, there is and that can be by implementing company culture inside your freight forwarding. Any industry can have a culture to motivate its employees in order to create a better environment. 

What is company culture?

Company culture refers to a set of values, beliefs, and actions that define how an organization is and operates. It includes a variety of elements, including work environment, company mission, leadership style, values, ethics, expectations, and goals.

It defines how the company conducts its business, how it treats its employees, clients, and partners.

Establishing a company culture in your forwarder is important to the whole functional organization, once you have in mind what are the values and expectations for your forwarder company you and your employees should make them your day to day work. 

It’s important to have in mind that your employees must have the same mindset your company culture has, otherwise, they will not give their best to the freight forwarder company and won’t be happy doing their job. 

The company culture starts with the owner and it should be a reflex of his beliefs and values, otherwise, it will not function and won’t achieve the set goal. 

What are the benefits of establishing company culture in your forwarder?

Company culture impacts every field of your freight forwarder company, that is why it can benefit your business in many ways. But, it’s important to have in mind that company culture goes beyond the vibe of your office. 

  1. Attracting and retaining team members: 

A solid culture impacts the strength of your employing brand, which means attracting potential talent, as well as reducing the retention effort if professionals are effectively hired. 

According to Fast Company, 66% of job seekers consider a company’s culture and values the most important factor when considering job opportunities. 

  1. Self-management:

Companies with a positive and strong organizational culture lead to autonomous employees. Managers do not need to repeat the rules exhaustively, because everyone has already incorporated them.

  1. Faster process:

This benefit is directly related to self-management, once all your employees are deeply involved with the forwarder company’s culture the procedures become natural and optimized. 

  1. Pleasant working environment:

With a well-structured company culture, the work environment becomes better, which leads to an increase in employee engagement. 

  1. Partners success: 

Once the employees are engaged with the freight forwarder company’s goal they will make the best out of the job, which will lead to customer satisfaction.

According to a study made by Gallup, highly engaged teams outperform their peers by 10% in customer ratings, 21% in productivity, and 22% in profitability

Have in mind that the correct thing to do to enjoy all these benefits is to establish a company culture that you believe and that is honest, or else, it won’t be successful.

Another important point to consider is to start little by little while implementing the changes you want to make and within each one communicate with your staff.

Believe in what you are doing and celebrate the accomplishments

When you believe in what you are doing, the results are always going to appear in a positive way. Once your employees are engaged with the company culture the job becomes more productive and solid, and that is what makes a strong freight forwarder company.

Company culture can also strengthen your forwarder company’s brand, which makes people want to be working with you and admire how the work is done inside the company. 

To learn more about marketing strategies for forwarder companies click here.

For that reason, it is important not only to show people outside the business your freight forwarder company’s accomplishments but also to thank your team for making that possible. 

In case you want to know more about company culture and how it can work for freight forwarder companies watch our conversation with Evandro Turatto from Next Shipping.

Evandro told us how successful it was to establish a company culture in his freight forwarder and the benefits he gained with it.